Client: Pat Murphy, Freshdips Project: Identity logomark and box seal Owner and sole dipper, Pat Murphy had a great product in her freshly made chocolate covered fruit. She was looking for a way to polish her existing reputation. I worked with her to develop the company name, slogan and logomark, all of which is based on the concept of her delicious confections. The sticker seals up boxes while the logo itself is on invoices, envelopes, emails and a website to come in the future.