June 2005 - Present
ericatoyer Creative, Boston MA
Web Designer
Working with a wide range of clients from startups to large corporations researching, designing, and developing websites, applications interfaces, digital strategies, and branding
Designing and implementing successful user experiences: designing user research studies, developing personas, creating journey maps and wireframes, developing and testing prototypes, designing interfaces, working with individuals as well as teams of developers
Strategizing with clients to set and measure KPIs and how to maximize ROIs
Managing projects from RFP past deployment to future iteration planning and handoff, accounting for time lines, budgets, and expectations